Internet Marketing Promotion and Advertising – Free Traffic Vs Paid Traffic

Internet Marketing Promotion and Advertising is the key to success for any type of Internet Marketing Campaign. You will hear internet marketers tell many stories about their successful businesses online. But the problem is that there are thousands of stories contrary to theirs.

Millions of people have tried to launch online marketing plan since the inception of the internet. The majority of them were unsuccessful. Only a small fraction of them have succeeded in their endeavors.

Is Their Success Related to traffic?

You must know how to utilize the best available advertising methods to generate lots of traffic. This is what will eventually decide whether your business site gets enough traffic to make you a profit.

Why Do You Need Traffic?

Without traffic, all the enthusiasm and effort you put into your web site marketing and branding would just be a total waste. Traffic means lots of customers and buyers for your products.

Whether it’s the internet or the main street, traffic generates paying customers to sell your products to. You will need traffic in large volumes to make a decent profit in your business.

How Do You Get Traffic?

How do you get enough traffic to visit your site and view your products? Only five to ten percent of traffic actually becomes your customers. Nonetheless, that small percentage should be enough to provide you with a profitable business if you have enough traffic in the first instance.

How Do You Get Free Traffic?

You can get free traffic from places such as Article Directories by submitting internet marketing articles, by issuing free Press Releases, by taking out ads on free ad-sites, by interacting with Social Networking/Web2 Sites and by posting comment on Forums relating to your niche.

You can also generate traffic by posting audio/videos on YouTube. Then there is the organic traffic you can receive by having your site optimized for the major search engines.

Where Do You Get Paid Traffic?

Paid advertising can be the key to getting lots of targeted traffic to visit your site. The more people that know about your site the better chance you have of them visiting it and buying some of your products.

The most popular paid advertising technique on the internet is PPC which stands for Pay-Per-Click. This operates on web sites, advertising networks and especially on search engine networks.

Marketing Products Through Advertising

Advertising is the art of promoting the sales of goods or services based on a market selection. It is affected through various media, particularly through newspapers, magazines, radios and T.V. services and bill boards along the highways. Advertising affects the market in one way or another. Expenditures on advertisements amount to large sums of money and they are rising every year.

The fact that expenditures on advertising are increasing from year to year indicates that advertising is important to market a product or services. As a country becomes more industrialized and as competition in business becomes keener for the firms, marketing strategy through advertising will become more important and expenditures on advertising will rise.

Advertising is regarded as “the life-blood of marketing” simply because it gives information to prospective consumers of the goods or services which are made available in the market. It tells a group of selected market of the existence of a new product or of new uses for or new or better qualities of an existing product, or reminds a market of the existence of a product. Without such information given through the various advertising media, the prospective market may not be aware of the existence or the uses of a product and the producer may not be able to sell it. A product that is not sold or cannot be sold is of no value to the producer and to the selected market. Therefore, it is obvious that informative advertising is very important to a firm or to an industry and is also important to consumers and the market at large.

Generally, advertising as practiced by most firms is competitive rather than informative in motive. This is particularly true where there is a great deal of product differentiation brought about by the practice of branding a product. A firm advertizes mainly because it wants to push the sales of its products. When its products are differentiated from the products of other firms by just its brand, then it hopes to increase the sales of its branded products to their selected markets. It can do so by marketing, through advertising techniques, to create a special image for its brand of products and to build up brand loyalty for its products to a given markets.

Once customers’ loyalty for its brand of products is established, the demand for its products will be less price-elastic and it is able to make some monopoly profits to a given specified markets. Competitive advertising, as we can see, is wasteful. Experts may tell us that there is no real difference, physically or chemically, between different brands of a product.

Whatever difference there may be between two brands is strictly psychological in nature built up through large sums of money spent on marketing through advertising campaigns. It can, therefore, be argued that the consumers would benefit more if firms spent less on competitive advertising and passed on their savings to consumers in the form of lower prices or in the form of genuinely better quality products obtained through more research which could be made possible with savings from unnecessary marketing activities.

However, it can be counter-argued that competitive advertising may not be a waste after all, because very often a consumer derives extra satisfaction from owning or consuming a widely-advertized product. Since he obtains more satisfaction, the higher price which he has to pay for the product because of the advertising is, therefore, justified.

Further, it can be pointed out that because of the large amount of revenue from marketing activities through advertising, newspapers and magazines are sold more cheaply to readers and they are within the reach of more people and, further, radio and T.V. stations are able to produce or buy better or more programs. Also, the advertising industry itself gains with more jobs created for the market community.

In conclusion, it can be said that one cannot deny that marketing trough advertising is the life-blood of industry. But it is really difficult to conclude that it is a waste of economic resources because much depends on one’s judgment of what is good or bad for the society.

Information Marketing Products Fuel MLM Funded Proposals

The secret to not just survive but to literally thrive in the marketing world is having solutions available to 100% of your leads.  This means that even though 95% will never join your primary business, you should still be promoting affiliate products or services to them.  By retailing inexpensive information marketing products on the front end to your leads you will be not only funding your advertising and reducing your expenses to $0; you will also be making a profit at the same time.  This is the power of MLM funded proposals!

An important key to building trust and befriending your customers is to show them how to really make money in this industry with true marketing – not just flyers and meetings.  You don’t try to sell your prospects on your business opportunity the first time you meet.  You let them purchase inexpensive information marketing products from you that will help them.  Just remember it’s much easier to sponsor an existing customer than to try and sponsor a stranger.

Instead of joining the huge sea of peddlers you will be positioning yourself as an expert.  Offer solutions, systems, and help in the form of information marketing products.  This is how you build trust and respect with your prospects.  That’s what the wise leaders do by creating MLM Funded Proposals!

The major key to intelligent business planning is as simple as this, sell your prospects information marketing products that will turn them into better business owners right from the start.  You just might be pre-training and educating future business partners rather than just trying to sell them on hype.

Getting your new reps into immediate positive cash flow is another important aspect for retailing information marketing products.  Teaching them the importance and effectiveness of marketing a low priced, fast-selling retail product first.  Not only funds your advertising campaigns, but it also helps create powerful momentum in your team!

The fastest and most profitable way to build your downline is by retailing information marketing products now, to recruit later.  This is how the masters of the industry make it happen.  This is the secret that pays for your advertising and serves as a never-ending source for FREE leads.

For more info about MLM Funded Proposals visit: www.MLMDownlineSecrets.com